Jefferson Streetscape Improvement Project

In collaboration with the public, businesses and tenants along Jefferson at Fisherman’s Wharf, the City coordinated a public realm plan that improves on this historic and important corridor with a design plan that is focused on pedestrian priorities; considering the need for wide, open spaces, improved intersections and crosswalks, and vibrant, architectural landscape upgrades that are consistent with the Wharf’s and San Francisco’s roots.

The Jefferson Streetscape improvements are a part of the larger Fisherman’s Wharf Public Realm Plan that has been a community driven process to reimagine the Jefferson Street corridor and the Fisherman’s Wharf area. Improvements will include upgrades for a universally accessible pedestrian priority street along the entire length of Jefferson Street, with improved intersections and street segments, pedestrian corner plazas, shortened crossing distances, pedestrian scale lighting and other amenities.

The first phase of the Jefferson Streetscape Improvement Project has undergone a public process for design and planning, led by the City’s Planning Department along with merchants and businesses along Jefferson, with support from the Fisherman’s Wharf CBD and surrounding stakeholders. Over the last two years, the design has been publicly vetted and refined.

We managed the construction of the street and streetscape improvements.