Moscone Center Capital Improvement Program
Public Works worked with the San Francisco Tourism Improvement District Management Corporation (TID) to implement a series of tenant improvements at the Moscone Convention Center’s South, North and West buildings. The project not only upgraded the facilities, but employed a branding strategy to enhance convention visitors’ memories of San Francisco. The branding vision, as developed by HOK Architects, showcases our diverse cultures and communities within the natural beauty of Northern California, using a creative, colorful, bright and modern palette.





